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Shoppers are looking to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?”
The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search a Read More

Flipboard is a mobile app that helps you create magazines by curating articles from the Internet that relate to a chosen topic (i.e. Food, Sports, etc…). It is also a powerful tool for business, research, branding, catalog creation and just about any topic or category you can imagine. Read More

In today’s virtual world working at home has become the new normal and there is no stigma attached. More and more companies are having flexible hours and flexible employees. Corporations have found that employees can be even more productive and certainly happier working at least part time from home Read More

The whole secret to staying in business is to have stamina. It’s about surviving the ebb and the flow. All business large or small are in the same position. Read More

I’ve been lucky to have some great bosses over the years (hat-tip to Anita) but I’ve also had some really bad ones. Dealing with difficult or nightmare bosses can be both physically and emotionally draining and unfortunately it can also have a direct impact on your career and your effectiveness. Read More

Carrots are good for you.
How do you know?
Who told you?
Do you actually feel better after eating a carrot?

What compelled me to ask such an obvious question?
The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would at Read More

We all have fears – some tangible while others are more mental. It has been said that a fear of public speaking ranks and a fear of heights rank highest. Overcoming one’s fears or making them more manageable is important as we move through life, school, work and relationships. Read More

What one thing should I tell a designer about my brand before commissioning a logo?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently l Read More

Does the thought of using an emoticon make you squirm? How about using them for your business?
I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adher Read More

A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. Read More