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Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach.
Instagram continues to be one of the hottest social media tools and it’s growing daily Read More

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is Read More

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade sho Read More

Eating has become a big part of everything we do and think about. We take pictures of foods, blog about food, watch TV shows relating to the chemistry of cooking. We are self-proclaimed gourmets and chefs.Now I find myself pulling out my smartphone to take pictures of food at restaurants. My kitche Read More

As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How do you convince a prospect to purchase your products rather than your competitors?
As I was reviewing our social sales reports, I s Read More

The secret to boosting your profit might be hiding in your own backyard. Learn some creative ways to increase sales locally. Read More

Unsure of how to be more confident -- especially if you're just setting sail as a new entrepreneur? Follow our guide and start believing in yourself today! Read More

As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these Read More

Should Facebook be manipulating our emotions? How do you feel about this?
Facebook and the Internet are buzzing with outrage at the prospect of privacy violations. Users from all walks of life expressed their deep concern at being passed off as a lab rat for the betterment of Facebook’s services. Read More

I run a small business, so I am not a stranger to small budgets or unaffordable marketing propositions. However as they say “Necessity is the mother of invention” and so is marketing your small business. If you are finding yourself limited by financial constrictions and have no time to run an exten Read More