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Every company’s starting point is always the same: to be able to talk to customers from a business perspective. Better still if customers or users talk about us to prospects. But what tools should be used to achieve these objectives?

It is essential companies know how to act with flexibility and Read More

5 tips to promote online content by Web Target: 1. Pay attention to SEO but don’t go overboard. 2. Use social networks wisely. 3. Social bookmarking, announcements and aggregators. 4. Guest blogging, but seriously. And... 5. Finally: are you sure that your content is interesting? Read More

A basic rule: always and only mail-out to whoever wishes to receive it. Everything else is spam. So how does one obtain the necessary mailing-out permission? Here's a few tricks... Read More

Consumers Spend More Time Online with Content (+ 24% since 2003) than Community and Communications and its importance for getting found online should be given priority and with the emergence and growth of Social Media from nowhere 6 years ago and the continuing growth and importance of Search (+ 67 Read More

Anyone who has managed a blog has most likely experienced the hard way a certain sense of frustration: you come up with a new post on an interesting topic, putting in the hours to make it insightful and well thought out, choosing a catchy title, throwing in a handful of tags and after all your hard Read More

One of the fundamental rules of email marketing, unfortunately often disregarded, is not to include attachments to messages.
Whatever you have to say, say it in the body of the email. Nothing should exceed the vital space of your message, for synthesis and deliverability reasons.
If you have any Read More

Call to action: The basics behind every promotional email done wisely. That is, how to seriously grab your customers’ attention with some design best practices. Read More