Focus on a small group can win "brainwidth" - an enthusiastic core that understands your value and can refer you to the perfect prospects. Doesn't it make sense to focus your marketing efforts on them?
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Westerbl voted on the following stories on BizSugar
B2B Marketing – Brainwidth, Branding and Referrals
Posted by DWesterberg under MarketingFrom http://dawnwesterberg.com 4759 days ago
Do you take the time necessary to get prospects to know, like and trust you? Don't throw a Hail Mary to strangers - develop friends who value you and buy your products and services.
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Integrating Finance and Salesforce.com
Posted by DWesterberg under TechnologyFrom http://www.innovergent.com 4763 days ago
When front and back office functions are well integrated, it streamlines and automates your entire process. Sales, with a single click of a mouse, transform quotes to orders instantly eliminating unnecessary paperwork and re-keying of data.
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Managing Corporate Performance to Eliminate Surprises
Posted by DWesterberg under ManagementFrom http://www.innovergent.com 4763 days ago
Corporate Performance Management tools help avoid surprises by providing a continuous, responsive loop of forecasting, planning, monitoring and analyzing progress and results, and adjusting forecasts and planning.
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Cloud Computing Redefines Rapidity
Posted by DWesterberg under TechnologyFrom http://www.innovergent.com 4768 days ago
Cloud computing applications redefines rapid deployment. Why wait close to a year to have a system implemented when it can been done in weeks? A guide to a thorough but fast deployment.
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Exploding Four Myths About Cloud Computing
Posted by DWesterberg under TechnologyFrom http://www.innovergent.com 4768 days ago
Cloud Computing more reliable, more secure and more attractive business solution. Common objections to cloud-based business applications answered.
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Services Resource Planning (SRP) for the Growing Professional Services Company
Posted by DWesterberg under TechnologyFrom http://www.innovergent.com 4770 days ago
No where is the expression "time is money" more true than in consulting services. Nice summary of how automation keeps consultants focused on consulting and not shuffling paper.
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B2B Marketing – What’s It Like to Work with You? Does Your Website Tell the Story?
Posted by DWesterberg under Online MarketingFrom http://dawnwesterberg.com 4771 days ago
Do potential prospects get an idea of what it is like to work work with you? Or are they met with jargon and corporate-speak? Find your voice, show your originality and win some customers.
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B2B Marketing – Focus to Flourish
Posted by DWesterberg under MarketingFrom http://dawnwesterberg.com 4772 days ago
You can’t afford to sift through unqualified inquiries. You can’t chase everything. You must decide what you are going to do and, equally as important, decide what you are NOT going to do.
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Dashboards Help Cut Through the Clutter and Offer Relevant, Key Data to Management
Posted by DWesterberg under TechnologyFrom http://www.innovergent.com 4772 days ago
Dashboards have evolved into powerful desktop tools for both C-Level executives and department management. This article takes a look at the evolution of dashboards and two powerful offerings from NetSuite and Intacct.
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