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Looking to expand your business? You might want to look to the Far East - as in China. There is a groundswell of eager Chinese consumers with money to spend so how can you break into the Chinese market? It's going to take a little groundwork and investment.

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For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

What’s your best tip for an entrepreneur just about to dive into PPC marketing for the first time?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Ci Read More

What’s your favorite email management tool and why?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a fr Read More

What’s the most important piece of technology (software or hardware) a new entrepreneur can invest in early and why?



The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entr Read More

What is one mobile app that specifically helps entrepreneurs doing international business?


The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Cit Read More

We often talk about how many fans and followers we have. But, how often do we talk about the people that we’re following? When was the last time you went through the list of people you follow on your social media sites? When was the last time you unfollowed someone? Read More

Today, I was taking the theory driving exam for the second time. When I took it the first time I failed and it was a huge shock for me, because I thought that I already knew whatever there is to know there and didn’t even think about it too much, if I had passed it from the first time, I probably w Read More

The recent fall of Paula Deen's empire has been a great lesson in crisis communications. Why did things go so wrong and what could she have done differently? PR expert Gini Dietrich weighs in on the celebrity chef's career implosion. Read More

Looking for keyword research tools to help with a search engine marketing campaign? Read this guide that offers detailed write-ups on almost all keyword research tools that are out there to find out which tools best suit your small business. Read More