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Knowing how many of your customers are new or repeat can be quite revealing. This is because it can highlight problems and opportunities to grow your business profitably. It also can give you insight into how your marketing strategy and tactics are performing and the time and money implications. Read More

Empowering your employees means training them well and trusting that they will do the right thing. It allows employees a feeling of ownership, yet they still need to answer for their behavior. So how do you succeed at empowering your employees while still keeping the reigns? Read More

The best marketing makes other people find you. Here's how to create a viral marketing campaign that will bring you traffic, links, customers for years to come. Read More

Publicity delivers same benefits as marketing at a lower cost. In addition, it builds a long lasting positive impression about your business in the minds of customers thereby increasing your sales and brand value. In this post we show various approaches to get publicity at low cost for your small b Read More