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Are your employees CAVE dwellers (Consistently Against Virtually Everything?) Here's how to make engaged employees from cavemen. Read More

For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to v Read More

Anita Campbell, CEO of Small Business Trends, has been an entrepreneur at heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce... Read More

High Potentials just entering the workforce are frequently lured by the prestige of large corporations. That can be frustrating for small business owners.

Read here how you can overcome this and what to look for when hiring new employees. Read More

When it comes to employee retention, companies must understand the Millennial desire for cause-based work if they want to hold on to their Gen Ys. Read More

You know something isn’t right, but you ignore the signals and hope next time the result will be different. So you try again and low and behold the results are even worse. This happened with my gardening experience and here are 2 marketing lessons I would like to share. Read More

Do you think you have this franchise thing all figured out? Really? How much research did you do? Did any particular marketing messages influence your decision to move forward with this... Read More

A short six step system to getting your customer complaints and concerns resolved quickly and in a professional manor. Read More