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In SaaS, customer experience is top priority.

Experts report that “customer experience will overtake price and product as the key brand differentiator” by 2020.

So, it’s time to take a serious look at how you engage with your customers.

Are they completely satisfied? Or are you simply meet Read More

“What metrics should I care about?” is a conversation I have with entrepreneurs daily as we discuss what metrics to highlight in their financial models. One of the keys to me in building a solid financial model is to build a model that combines operational and financial metrics, so that we focus ou Read More

Video is one of the most engaging forms of digital marketing. This shouldn’t be a surprise to anyone. Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. That’s why when a piece of media takes t Read More

Prevent inconsistencies in executing recurring processes as you scale up your business.
1. Document your recurring processes
2. Use applications designed for documenting and creating checklists for recurring processes
3. Strictly adhere to created checklists
Read More

Millennials are going to reshape the workforce and change the way businesses work. They are going to drive the next phase of economy. Clearly, the writing on the wall is clear: BYOD is here to stay. But what are the productivity benefits of BYOD? Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers.

A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but nor Read More

OneNote’s search sucks. It’s tagging is barely even cosmetic, never mind about functional. The way you organize notes (search and tagging aside) is a little better than Evernote’s but, all things considered, what it’s truly useful for is:

* Brainstorming
* Freeform note-taking
* Informal layou Read More

In my business life, I have, often, find tools and methods, which help me to understand better the environment in which I was operating in. It is important in my line of work to have good approaches, tested operations and trustworthy tools to help you listen carefully and on time the requirements a Read More

We all know what it's like to feel stuck. Working long hours in a job you need, but don't want, feeling as if each hour is time you should have spent pursuing what you love--time you'll never get back.It's a horrible place to be, and more importantly, it's a suffering you don't have to endure. It's Read More

In order to best educate your customers, here is how UK taxis can win business travellers back from Uber and other ridesharing company. Read More