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Customers are getting harder to reach on social media.

This video covers the 5 stages of the social media marketing strategy map, and shows how to:

- Create content for the customer journey
- Use tactics for each step
- Look at the right metrics
- How to Read More

While Google Shopping isn’t a perfect fit for every merchant, it’s a channel you should strongly consider.

Google Shopping is growing at a staggering pace. For Q1 of 2016, revenue from Google Shopping product listing ads (PLAs) grew 52% year-over-year.

Google Shopping can be a perfect comple Read More

In the beginning, it’s easy to keep all the plates spinning and manage everything yourself, but as soon as your business starts taking off, it’s not long before all the paperwork, emails, and checklists start catching up with you.

Don’t wait until you’re overwhelmed to start learning about and Read More

With rapid technological advancements, higher customer expectations, and stiff competition cutting profit margins dramatically, it’s important, then, to identify the challenges you need to address to adapt to customer expectations and also remain profitable across all your customer engagement chann Read More

As more and more millennials continue to enter the homebuying market for the very first time, it’s important to understand how they differ from other generations, and what motivates them to buy. Read More

To inspire people to buy your products, you have to think strategically when it comes to your product pages.

You have to be intentional about everything—from the words you write and the images you use, to the design you present and the experience you create for visitors. Read More

Competition among real estate agents is more fierce and markets are more saturated than ever before. Here are six genius tactics you can use to connect with more people, land more clients, and make more money as a real estate agent. Read More

There are millions of products on Amazon and more added every day. The sheer size of the marketplace means simply posting your products may not be enough to get the attention and, more importantly, the purchases you need to sustain and grow your business. Read More

If you’re new to ecommerce and you’ve never used social media for business, the first thing you need to do is decide which platforms you want to develop a presence on for your business.

There’s a big difference between social media and social media marketing, and a lot of it has to do with the c Read More

In real estate, in order to stay competitive and continue positioning yourself as a valued resource for potential clients to leverage when they have questions and need help, it’s important to keep up the trends and advances that are occurring when it comes to smart home technology. Read More