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In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services. Read More

Want to get more customers to your web site? Best-selling author, Scott Fox, lays out his "Distributed Engagement" theory of online marketing that can boost your sales. Learn why you should reach out to customers online where they already are - Facebook, Message Boards, Online Communities, Twitter - instead of hoping and waiting for them to Read More

Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

Why isn't that great content translating into more sales? Let's look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around. Read More

Some really useful software that can be utilised by the small business owner to manage and grow their business. Read More

B2B marketers establish conversions - or desired actions - throughout their customers' buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these interactions and differentiate your firm based upon one very impor Read More

Here's another compilation of blog tips from three prominent bloggers - Jeremy from Shoemoney, Steve Pavlina and Andy Wibbels. The video was shot at Blog World Expo 08 on a Flip Video Mino Series Camcorder. Read More

If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain. And there's no doubt in my mind that he would make an excellent blogger. Read More

The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visito Read More

As more and more marketers and salespeople grapple with how to segment their leads and personalize their messaging, the question of demographics is asked. If you've created an emarketing campaign lately, you've likely been asked, what's the customer profile you're targeting? Read More