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"Salary is one of the most important criteria when hunting for a job. Unfortunately, finding compensation information amid the countless job postings online can be a daunting task, and few employment sites have done anything to make this easier. To remedy this problem, leading job-aggregator Indeed has released a unique feature that will allow Read More

Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your niche. Leverage these tips, tools and references, and you'll be well on your way to becoming an auth Read More

Billions and billions of dollars a year from every industry and various product lines are spent to perform these above functions. Do you? No, not spend billions of dollars, but do you incorporate top of mind awareness and brand recognition within every one of your sales and marketing calls? Read More

One way of benchmarking online success is to beat your competitor traffic wise. Pandia takes a look at online services that try to measure the traffic of web sites. Read More

Last month the Google Quality Rater's handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page. In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings. They do employ human editors that control the quality of se Read More

Advocates for small businesses are fighting changes in tax laws that the Bush administration says are aimed at cracking down on tax cheating, particularly by the self-employed. These changes will create a mountain of new paperwork that will be cumbersome and costly. One proposal, part of President Bush's budget, would require detailed reporting Read More

Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo Read More

AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a company release. PubAccess works by allowing publishers to connect with advertisers on Advertising.com. As is the case on AdSense, they can also block certain advertisers from appearing on their sites. PubAccess is intended to Read More

We've all seen the usual success story: a 20-something programmer gets an idea, launches a website, and within months he's already got huge traffic, multi-million dollar exit options and an interview with Wired. All the traffic graphs go straight up without faltering even for a day. These types of stories have created an atmosphere in which no Read More

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More