It’s an easy mistake to make.
Especially when you’ve got some of the biggest brands in the world doing it, too.
But get this one RIGHT and your marketing will get a lot more traction.
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Wordchef voted on the following stories on BizSugar
One of the Biggest Storytelling Mistakes You Can Make While Marketing Your Business - Story Bistro
Posted by wordchef under MarketingFrom http://storybistro.com 3578 days ago
Can You "Fail-proof" Your Business?
Posted by wordchef under MarketingFrom http://thewordchef.com 4191 days ago
Made Hot by: BizWise on June 7, 2013 7:58 am
Even if someone you trust and admire (aka an "Influencer") makes a hard-to-believe marketing claim, you need to ask questions. Here's what happened when I did just that.
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[Infographic] Solopreneurs: How We Market Online – 2012 Survey Results
Posted by wordchef under Online MarketingFrom http://thewordchef.com 4516 days ago
What We're Doing, What's Working and What's Not.
Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. Read More
Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. Read More
Quirkology: How to Be Brandtastic by Embracing Your Weirder Bits
Posted by wordchef under MarketingFrom http://wordcarnivals.thewordchef.com 4559 days ago
It's Carnival time again. Today we bring you 12 perspectives (12 different posts) on the topic of using your quirks, oddities and flaws to create a stronger brand and differentiate yourself from the competition.
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Solopreneurs and Online Marketing: How Do You Compare to Your Peers?
Posted by wordchef under Online MarketingFrom http://thewordchef.com 4570 days ago
Ever wondered how your marketing efforts compare to those of your peers, or how other solo folks market themselves (and what works for them), then here’s your chance to get answers!
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Lovably Unpopular: An Interview with Erika Napoletano and a Chance to Win Her New Book
Posted by wordchef under Success StoriesFrom http://thewordchef.com 4629 days ago
Read and/or listen to the interview with the author of the new book, "The Power of Unpopular." Two chances to win a free copy when you comment.
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Secret Supper: A Peek into the Small Biz Branding Contest
Posted by wordchef under MarketingFrom http://thewordchef.com 4665 days ago
Or, “How Giving Away an Award Grew My Site Traffic by 60% in Three Months" Take a look at site traffic before and after; as well as mailing list size before and after. I include the entire 3-phase marketing plan with this post.
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11 Tips for Making Your Brand a Word-of-Mouth Superstar
Posted by wordchef under MarketingFrom http://thewordchef.com 4718 days ago
Getting folks to talk about your product or service isn’t something you can force. People will talk about things that are remarkably good, and shun things that are remarkably bad (if you’re lucky. If you’re remarkably bad, they might also tell everyone they know).
So how would you go about creatin Read More
So how would you go about creatin Read More
Strut Your Stuff: 9 Examples of Edutainment Branding
Posted by wordchef under Online MarketingFrom http://thewordchef.com 4720 days ago
We may not have called it “edutainment” when we were huddled around the prehistoric campfire re-enacting the last mastodon hunt, but that’s exactly what it was. We were teaching (and learning) valuable life lessons. As a marketer, you can build a brand easier if you seek to educate. Here are 9 vide
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Turbo-Boost Your Brand using Social Media (+ 4 Unique Ways to be Human)
Posted by wordchef under Social MediaFrom http://thewordchef.com 4725 days ago
Here's a great example of how one small business (Squeeze In from Reno, NV) uses social media to build their brand effectively. Afterward, we’ll look at four unique social media tactics you can use to extend your brand.
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