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Does your small business walk the talk? Brand values are your company’s core values as represented by your branding (and vice versa). These values should build an emotional connection with prospects and customers, and many experts tell us that consumers now look specifically for brands whose values Read More

Being a small business owner requires you to think creatively. And not just so you can innovate. Nope. There are plenty of other reasons, too. (Like finding ways to get it all freakin’ done.) Here are 10 different perspectives on how to nurture your creativity, innovate or just plain brainstorm. Read More

Who do you think does branding REALLY well? Nominate your favorite small business for a chance to win some fabulous prizes. Read More

An alternative to just being grateful: something you can do tomorrow to help move your business (and the world) forward. Read More

Ever wondered how to write better titles for SEO? This guest post by Marjorie Steele explains how it works in language you can understand. Read More

You've heard the advice, "Differentiate, or die!" But do you know how to DO that? Here are the 9 things you need to tackle in order to create your secret sauce. Read More

What kind of ingredients make up a brand that literally knocks your socks off? And how can you get you some? That's what this course will address. Read More

I recently spoke with Anita Campbell of SmallBizTrends.com and BizSugar.com and David Langton of Langton Cherubino Group -- the co-authors of "Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design." If you'd like to listen to the interview, you can find it here on B Read More

It's true. Your mother told you not to talk to strangers. And she meant well. But she probably didn't know you would have your own business some day and actually need to talk to strange, new people.

Networking is a crucial part of any successful marketing endeavor -- and in-person meet-ups often Read More

Your blog is the virtual equivalent of your home or office (or in my case, my home office!). It’s where you entertain good friends and new acquaintances. And unless you take the care that you would with your real-world entertaining, you may end up with a lukewarm blog that doesn’t make much of an i Read More