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I've considered for a while that the average LinkedIn user is the least sophisticated when compared with other users of other social media. Why might this be the case? Well, perhaps because a larger part of the LinkedIn user base is made up of traditional business people Read More

Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business. Read More

The focus of the work that your accountant does for you, should not be about trying to reconstruct history, but about trying to improve the future. Read More

You are a professional. What are you selling? Are you selling time? Ask yourself if you measure the success of a professional by how long it took them to do the job”. Read More

Regardless of where you are in the world, if you answered no to the question above, you can stop reading and go and do something more beneficial with your time. Read More

Niall Devitt is part of the driving force behind Bloggertone, a fascinating business blogging community based in Ireland, and is no stranger to social media marketing either. Last week Bloggertone published a tongue-in-cheek post on blogging‘s demise by community member Anne Perez. Below, Niall tal Read More

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it! Read More

An accessible website is the one that anyone can access and can easily use, including those with disabilities. It would be fair to say that while most business want their website to be ‘user friendly’... Read More

Recently, I’ve been lucky to be invited to help and support two wonderfully innovative Irish tourism social media campaigns, run by some great people and that achieved outstanding results. Read More

One of the jobs that I had early on in my career was that of Industrial Accountant in a sewage pump factory. One of my duties was to cost out new products in conjunction with the design engineers in advance of a new product being manufactured. Read More