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Creating customer personas is a way to get inside the head of your customer, which means more business for you. Here's how to get started. Read More

My perspective on the CEO-mom phenomenon and how American women are still "expected" to have children--even in a leadership role. Oftentimes I have found that motherhood is used as a means to validate success. This double-standard is unnecessary in 2012. Read More

Three real-life, partner-based success stories show you how to attract more customers while spending less on promotion. Read More

This led me to think about their business model and how smart it is to have a ‘signature’ product, one offer that is extremely appealing and easy to say yes to. One product that you promote more than anything else.

You’ve probably heard that if you give people too many choices they get overwhelm Read More

Content marketing can be tricky, especially when you don't know what to write about. Check out these 11 places to look for fresh content inspiration. Read More

Are you putting your best foot forward with your business headshot or are you making some of these mistakes? Find out how these guys fared in our Business Headshot Makeover. Read More

In a time when corporations are seen as the big evil, it’s refreshing to hear about employees who feel fiercely proud of their companies. Read More

Content marketing advice from a cat?! You'll be amazed to see what Bella's trip to the vet can teach you about web content! Read More

Entrepreneurs face a variety of challenges, but getting to sleep is an important one that’s rarely addressed. I’m to the point where I’m considering napping during the day because I get so much done in my head the first hour I lay in bed trying to sleep. Read More

The launch of your business is your first impression to the world of what you are capable of and why people should make the switch to your company. Here's how to make your business launch a success. Read More