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“Grabbing the low-hanging fruit for your viral go-to-market strategy– such as getting an influencer to share your data-driven piece of snackable content– will help your growth hacking efforts aimed at disrupting the marketing industry, especially if you use a clickbait headline to drive traffic.”
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One out of every five emails you send may not ever reach your subscriber’s inbox.

You put a lot of work into growing your list, designing a beautiful campaign, and writing a strong subject line, and still, a percentage of your subscribers may not ever see your email. Read More

The Panama Papers. Heard of them? A leak of private information and documents exposing tax evasion and other wrong doings of the world's top gazillionaires. And it all came out because of a hacker or hackers taking advantage of some sadly supported WordPress software and plugins.

This can happen Read More

What would it take to 10x your email list? These four techniques. Because when the story is about you, it will be interesting - but when the story is about your reader, then it becomes compelling. Read More

Social media for businesses can be quite confusing. At first glance, most business owners or managers think it is easy. However once they begin, they discover many hidden levels of difficulty. The good news is that with a sensible social media checklist, the entire process can be streamlined and yo Read More

Does your blog need social media in order to gain a readership? Here are some important issues to consider before you decide on anything. Read More

"You’ve probably heard that growing your email list is important for your business. It’s not hard to believe when email conversion rates are 3 times higher than social media, with a 17% higher value in the conversion.

So what about all that time you put into building your social media accounts, Read More

With the help of a real-life case study, we examine why you shouldn't buy an email marketing list. Then we look at three ways you can grow your email marketing list and sell to targeted individuals. Read More

For many startups, marketing can be daunting given the number of options. The reality, however, is marketing is a critical ingredient in the growth of a business. Here's a seven-step "framework" for startups to get going with marketing. Read More

Did you know that adding a customer testimonial to your homepage can boost your sales by 34%? And putting the right one in the right place is even more valuable. In the first part of this series we're looking at the different types of testimonials and when to use them to improve your bottom line. Read More