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Last week at an event John asked me straight up; “Don, over the last year my small business has struggled to gain new clients. It’s never been a problem before but if I don’t figure this out my business will fail and I don’t want to be another statistic!”

Learn how you can create a bus Read More

If you're a current franchise owner-or a future franchise owner, you need to stay up to date on all the things that can impact technology. Here's a way: Watch the Cybersecurity Panel Discussion (live) taking place during National Small Business Week. Read More

It’s a proven fact that businesses that blog get a lot more traffic than those who don’t.

But even if you’re getting thousands of visitors a day, it won’t help your business if none of those readers turn into customers.

Sure, the attention is nice, but you’re not in business to be flattered. Read More

Word-of-mouth is one of the oldest, yet most effective marketing strategies out there.
But how can you truly maximize the impact of word-of-mouth campaigns as part of your business’s marketing strategy?

By effectively leveraging user-generated content (UGC), specifically customer reviews in yo Read More

In the world of digital marketing, making sure your content can effectively engage your target audience is a constant challenge.

For many publishers and advertisers, this challenge is exacerbated by the overwhelming presence and impact of ad blockers.

To help you monetizing your content, her Read More

Any company that plans on making it big needs an arsenal of powerful tools.

Leads, conversions, traffic and engagement are key parameters that measure online success.

There are highly effective technologies available to ramp up the efficiency of every task needed to find clients and close de Read More

With omnipresent WiFi and 3G, increased use of mobile devices and the rootedness of social media in everyday life, today's businesses have a golden opportunity to use these new channels to unlock growth.But the shift in relationships that the new technology makes possible--the evolution from a one- Read More

There was a time when marketing was a serious challenge for SMBs. And to make things worse, the original marketing automation platforms didn’t help either. They were expensive, confusing and difficult to implement.

All of that has changed with time. Over the last few years, marketing automation Read More

Think back to the most important email you sent last month. What comes to mind? Beth Dunn, Product Editor of Hubspot, walks you through how to make great transactional emails.
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“Grabbing the low-hanging fruit for your viral go-to-market strategy– such as getting an influencer to share your data-driven piece of snackable content– will help your growth hacking efforts aimed at disrupting the marketing industry, especially if you use a clickbait headline to drive traffic.”
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