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There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. Digital OOH is beginning to look a lot more like online media, with the use of attention metrics.
Eye-tracking software and scanning technology make it possible for marketers to see what kinds of ads people are Read More

Differences between Facebook/Twitter and LinkedIn end here. Just like any other social media platform, you’ll have to be an influencer on LinkedIn either, to reach the maximum people and connect with them. But, the way to do so is a bit different. So how to be a LinkedIn influencer? Let’s check the Read More

User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral.

With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.

This article will tell you how. Read More

Neglecting your email campaigns is a costly mistake.

Email has the power to generate leads, engage consumers, and amass sales; this is why email marketing is still one of the most powerful marketing modalities available.

To help you alleviate the nightmare of not reaching your potential cust Read More

The online marketing changes rapidly these days. Today consumers are influenced by other consumer’s reviews; are persuaded by pictures, over and above old school advertising, and are marketed to through user-generated content.

Creating a great product is important, but not enough. You have to bu Read More

We find loads of positive reasons to buy this phone, and so here is my take- the top 10 reasons to invest your money in iPhone SE. Read More

Thanks to steadily diminishing middle class wages and recent advances in technology, more individuals than ever are setting out on their own to become freelancers or start their own business.

There are scads of solutions, services, and tools available to the average individual that can help kick Read More

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement m Read More

In this post I share lessons I have learned in the past 11 years as an Internet marketer and professional blogger.

Caution: This is a very long post (6,000+ words).

What’s covered in this article?

- Statistics and analysis of bloggers’ income
- Basic guide on how to start a self-hosted bl Read More

Are you looking for an entry level marketing job?
Maybe you’re close to finishing university and starting to look at the current job market or you’re switching careers and want to get into marketing. In either case, you probably know by now that the competition for marketing jobs is fierce. Read More