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Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in.. Read More

2010 was the year social media moved from cutting edge to mainstream (right?). And what a wild ride it has been. While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about:

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One of the focus points for Social Selling University will be on the sales persons use of LinkedIn. I’m fairly certain that all my readers have a LinkedIn profile, if not you really need one. LinkedIn is a professional platform typically used for people to create a profile and keep in contact with Read More

When delivering products or services to customers, it is not enough for business to simply do the basics. With the level of choice in the market, it is vital - especially for smaller businesses, to go that little bit further to ensure customer satisfaction and on-going business success. A lesson fr Read More

Creating my own virtual business on the web hasn’t been without lessons learned. But there’s something about having your own business, and earning your own income, that gives you a new perspective on business both personally and professionally.
As I look back on this past year and celebrate almost Read More

An interview with Sean McCleese, founder of StudentOfFortune.com, about how Sean grew the site to $10 million a year in revenue. Read More

For the successful functioning of any organization, there are basically three essential areas, where the organization should focus, while dictating the needs assessment. Read More

Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for step Read More

Here is the second part of a 3 part series. Here's how get more sales letter's opened and generate more sales leads. Read More

For many of us that blog we have a certain structure that we like to follow with our blogging. Usually it is focused on one topic of interest and produced in the format that is most comfortable to us whether that’s text, video, or audio. But at times it is necessary to shake things up and provide t Read More