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So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More

Ever wondered how is a TV advertisement produced? This article will do a step by step process on how TV commercials are produced. The advertising industry is big and almost each project is unique. Thus, each commercial may call for a different procedure. However, the skeleton remains the same...
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There are numerous studies that have been done that show that people with a positive attitude will do better than those that don’t. Here is how to stay positive. Read More

Last night HE came for me. The BUSINESS GRIM-REAPER. Death himself!

He took me on a terrifying journey through the graveyard of failed businesses.

Frightening. Haunting. Other-Worldly. It's where seemingly good businesses go to die! Read More

Recently several solopreneurs have asked me to write about a marketing creature that still roams the Earth: print newsletters. The interest in newsletters surprised me, but perhaps it shouldn’t, because print newsletters can be a valuable marketing tool for solo business owners. Read More

I skipped Black Friday this year, fortunately there are some great deals online, especially for marketers. Hosting, email marketing, wordpress plugins. Check it. Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Hotel and lodge owners: Shhh, I have a secret to share: There exists a "lodging program" and you need to enroll in it. Indeed, anyone who needs hotel credit card processing or must accept credit cards for a lodging business should know about this mysterious program. Read More

Asking for help is often tough. Asking for help in the selling profession is really tough. It's not a sign of weakness, but instead a sign of strength. See why here. Read More

In today’s competitive property market, real estate agencies need every advantage they can get. And with masses of the population continuing to move onto the internet, and mobile browsers, for their property and agency searching needs, there is a huge opportunity for agencies to embrace this techn Read More