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The cost of the empty marketing basket just means the cost to your business and your customer relationships of not taking marketing action and of course I mean the right action. Here are a few examples to show the potential cost. Read More

What is a small business, anyway? How big can it be before it's not a small business anymore? The Small Business Administration has been mulling these questions and now, for the first time in decades, has redefined how large a company can be and still qualify for SBA assistance. Read More

Last month I discussed creating a vision for your business by stepping into the shoes of “big” business.  This article takes that conversation to the next step; discover how planting and nurturing some well placed seeds can increase your business conversions. Read More

Social media still dominates headlines as the new direction for business marketing, but it seems many businesses are resisting the call. Here are the trends you need to follow. Read More

BizSugar and Small Business Trends CEO Anita Campbell talks to Deb Bailey, host of Women Entrepreneurs Radio, about the process of building her own business and brand beginning with Small Business Trends and eventually leading to the acquisition of BizSugar.com. Anita also talks about the use of so Read More

Do you have a business card that stands out? Here are some examples to help you figure out how to make a great first impression. Read More

Sales people often have difficulty answering this question, which should not be the case for such an important element of their success. On the other hand, there should be a bit more clarity by what is meant by "average Sales Cycle". Read More

Social recruiting has taken the US by storm and most recruiters in that part of the world now believe this is a revolution that has come to stay as part of the industry... Read More

Do you use comments to market your small business? Ever thought of how the wrong comment could damage or destroy the brand you've worked so hard to build? Leaving comments on social media or blogs can work both ways. Be sure to think about how your comments might impact you and your business before Read More

All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door. Read More