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When I finished school I worked in a factory for a few weeks before going to university. I made a game of each shift to overcome the boredom and heat and thinking about the experience here are a few marketing lessons I learnt. Read More

A GREAT lesson in bringing efficiency to Business from the most iconic waster of time and effort in history!

Business wisdom plus a mind-blowing VIDEO from engineering genius, Rube Goldberg... Read More

It’s been questioned whether college is worth the price of admission. The problem with college are: it creates corporate drones, it doesn’t teach the way people learn, the info is rarely up-to date, and etc.

Seth Godin stated in an interview that the whole purpose of school is to create complia Read More

Do you do regular presentations to audiences? Want to sell to a broader audience? Here is a story on a fresh approach that is garnering millions in additional revenue for one company. Read More

In a crowded market, if you do not show initiative you won't stand out from the crowd and won't sell. You need to take concrete steps to take initiative and be innovative. Read More

“If you don’t like change, you’ll like irrelevance even less.” US Army General and ex-Chief of Staff Eric Shinseki

Change is relentless. There’s no stopping it. Embrace it! Read More

When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:
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About fifteen years ago, I ran across a paper written by Arie De Geuss, then chief of corporate planning for Royal Dutch Shell. In it, he made one of those pithy observations that really capture the essence of sustained excellent performance. Insightful as he was at the time, it’s just not enough a Read More

Part of what separates great sales people from the pack is their ability to be regimented in their actions across the cycle, not just in those activities they like. While this may present itself differently based on the person and what they sell, at the core are always discipline and accountabilit Read More

Apart from sales, marketing, management, product development, SEO, conversion rates, clicks per whatever, and social media...the most important thing you as an entrepreneur can know is accounting. Because accounting is the language of business. Read More