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As a writer, I struggle with making my content appealing to the reader. I've found out that's only part of the battle. Your documents have to "look" appealing, too. Here's how one company created an email banner that could be customized to make their content tie together and make it more likely to be read Read More

If you’re thinking of starting your own business, you might be doing some research online. Whether it’s in blogs like this one, forums or question and answer sites, they will all tell you to write a business plan. Unfortunately, that doesn’t do you much good if you don’t know what a business plan is. The definition of the term “business plan” might vary depending on who you ask. What I’ll try to do in this post is define the term business plan as we see it Read More

Sincere thanks never grow old. Ongoing, meaningful rewards and recognition provide an effective, low cost way of raising morale and encouraging higher levels of performance Read More

If you are interested in starting your own business, you can base it on your passion. This interview looks at how Tracy Stern, owner of SALONTEA, started a business based on her passion for tea. Find out how you can get started as well Read More

I've posted a list from foxnews.com before. Now it's MY list of the worst vintage ads with commentary!

KGB spies drinking beer. Kids and cocaine. Kids and guns! Carpooling with Hitler. And more Read More

As marketers, we are constantly faced with the challenge of getting leads and converting those leads into customers. Because of the challenging nature of our trade, some of us tend .. Read More

As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve Read More

SlideShare is a great tool to help you share your presentations with the world. Great presentations can show you that you are a though leader in your industry, so why not post them for the world to see and get qualified sales leads in the process. Here is a video on how to post a presentation to SlideShare Read More

Have you ever thought about using Flickr to help promote your products? Here is a how to video that can help you drive qualified leads your way Read More

Breeze was designed with two things in mind; the iPhone, and you. With Breeze, you can see, move and manage your money anytime, anywhere. It combines an intuitive interface with a robust set of features, which means you get the best of both worlds: simplicity and power. Read More