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Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

If you want to move your marketing up a notch, then getting online and observing your customers is very easy. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships.

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With the success of social media, connecting with customers has become one of business owners top five priorities. Customer service reviews are a great way to not only connect with customers, but to get valuable feedback as well. Here are a few tips from one Insurance Agency Read More

This post outlines two ways to use the Add Column feature in TweetDeck to increase your Twitter followers and, by extension, the number of folks who follow you. Read More

I think that any small business that is not maximizing its Web presence is missing a golden opportunity. - Steve Strauss, USAToday's Small Business Expert. His article lists all of the web 2.0 resources available and how they can be used to avoid missing this golden opportunity. Read More

According to Nielsen Online, Facebook users spend about 3.26 times more time online compared to other non-Facebook users; signalling a great shift in behavioural patterns. According to an article in The Wall Street Journal, Australians are stated to be world-beaters when it came to Facebook, as they spend an average of not less than 25 hours on the site monthly.
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As a writer I thought to myself I am not a salesperson. On second thought all businesspeople are salespeople by default. We must draw others to the goods and services which we offer. I've just learned some great principles for my business from THE BEST salesperson I've ever had the PLEASURE of dealing with! Read More

Last week, I had the occasion to visit a major five day trade show, and what I witnessed, I found difficult to comprehend. This article lists the poor performances in evidence on the day of my visit and suggests a number of ways those responsible for managing trade show activities, can improve future ROI. Read More

Quality is a key part of an project deliverable. Project managers and business owners need to ensure a process, no matter how simple, is in place to manage expectation. Read More

A business angel is a person who provides capital from his own funds to a private business owned and operated by another person who is neither a friend nor a family member. Read More