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Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More

Small business owners are notorious for burning the candle at both ends as they struggle to meet all of the demands placed upon them as they build and develop their businesses. This article provides tips on how to prevent your personal battery from going completely flat and bringing your business to a grinding halt. Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More

Many people wonder what separates a top performing sales person from the rest of the pack. Here are 17 best practices that top sales performers apply in their business. Read More

We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

Two very important marketing strategies are consistency and habit. Consumer behavior dictates that we have consistency within our lives and then we form habits around that. Marketers should consider this when creating and retaining customers for life. Read More

Is Your Ego Too Involved in Your Business?
Entrepreneurs often decide to start their own business to bolster their ego. The ego is part of self-esteem and protects you from getting hurt. But ego shouldn’t be the sole motivator to start your own business. You might think that running your own business gives you control of your destiny. But look closer- the desire to control your destiny might be Read More

Over the years we’ve seen hundreds or even thousands of business owners come through our doors. We’ve seen fantastic successes, miserable failures and everything in between. And, we’ve also come to realize that there is a certain order to the universe. In other words, there are certain mistakes we see over and over again, and the business owners who make (and keep making) them are usually the one Read More

Trials are a very useful way of demonstrating to reluctant customers that you have something that they will value. A trial allows them to see for themselves what your product or service can deliver without committing to the full purchase price. Used correctly trials can be a tremendously effective way of boosting sales, particularly of products or services that do not yet have a reputation... Read More