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I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

Let me start by saying that I'm something of a heretic, especially when it comes to business. Some would say that I'm outrageously opinionated, and that listening to my crazy ideas could get you into a lot of trouble. Read More

CRM, or customer relationship management, is about understanding your customer to deliver them a better service while increasing your sales and revenues. Read More

As you probably already know, the more websites that link to your website, the higher you’ll rank in search engines. Now there are a lot of shady ways to get backward links, such as buying text links from brokers or website owners. So instead of going with the short-term route, here are some legitimate ways you can build links so that you can boost your search engine traffic. Read More

The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it's tax time we also want to offer a little advice to make tax season a little less stressful. Read More

Apple’s iPhone wasn’t originally conceived as a business-focused device; however, the advent of the App Store and the rapid rise in usage and adoption has really given the platform — and the phone — some pretty great use cases for business users. Read More

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow. Read More

Online content, through a blog, is a great way to reach more people, build relationships, and drive sales. Always remember to make your last post, your best. Read More