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Any business can appreciate the value of signing new customers. They are the key to revenue generation, which is the ultimate goal of virtually every enterprise.

Yet, many business owners continue to be confused about how to go about maximizing their attractiveness to new customers. Read More

Is Pinterest is joining the ranks of LinkedIn in the job search process?

“We love Pinterest, almost as much as we love ‘outside of the box’ thinking. We’re not a boring company, so why create a boring job posting,” Scott Procops Social and Digital Media Manager for New Traditionalist said. Read More

Offering free content on your site? You should be turning fans into leads by offering that free content on Facebook.

Generate leads on Facebook with our guide for building custom content marketing tabs. Read More

You can read about all web traffic tips you want, but they all boil down to just a few cornerstone principles your site won’t survive without. See which ones they are. Read More

Okay, first things first – as you will most likely already know, I’m very involved with our Hamilton startup community and our RIC, the MIPs based Innovation Factory over on Longwood Road. As such a supporter, it’s been my pleasure to have tried to help them keep up that “head of steam” momentum th Read More

Finding the right location for your business is critical, and the number of factors that come into play can be mind-boggling. Should you cater to your customers, or are you more concerned about leveling the playing field with the competition? Read More

Now it’s time to focus on what’s effective, instead what’s efficient — time to start using this guide.

Are the two steps in this guide your only choices?

No, but I do believe they are the best.

So settle in with your warm tea or red wine and let’s get ready to turn your time before bed int Read More

If you are going to be a real entrepreneur, it’s important that you know yourself well. After all, you won’t have a direct manager charged with giving you feedback, and your team probably will be afraid to tell you what they really think. Entrepreneurs need to recognize their own strengths and limi Read More

There are many ways to gauge the success of a business. Traditionally, the existence of a business is one of the most known and used gauge when it comes to the success of a business Read More

In the area of online marketing, there are many different tools that you can use. Pay-per-click campaigns, banner ads, article marketing and email marketing are just a few of the options that you have available. Of the most prominent marketing methods available, email marketing is one of the most e Read More