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A chance conversation with a pediatric dentist and entrepreneur reveals insights into the challenges of small business in growing and marketing. This post explores how customer service IS marketing, hints at tips for SEO and responding to negative comments online. Read More

We have always heard about different Leadership styles, while along with the leadership skills and styles, there are something called StartUp styles and Entrepreneurial Styles. So today we are going to feature an information graphics which is from BizSugar, which will classify all the best and some Read More

The PR Verdict : “C” for Devaney who wanted to set the record straight. Failing to add lessons learnt means this PR exercise didn’t do what it set out to do. Read More

Being harsh towards one’s subordinates is often encouraged in Japanese culture, and a blind eye is turned toward yelling and other harsh treatment. For many Japanese, a tough boss is the only kind of boss they have ever had, so this kind of management style seems normal to them. Read More

One of my favorite parts of attending thought leadership industry events like Forrester’s Marketing Leadership Forum 2012 is all the great trivia and insights you get to bring home with you. Here are a few of my favorite factoids from the event Read More

Internet Marketing is a very promising thing you read about on the Web these days. Here are the greatest myths about Internet Marketing that you'll come across. Read More

Online videos are becoming a more important part of the marketing mix for businesses, according to a November 2011 study by the e-tailing group and Invodo and reported by eMarketer. Specifically, product videos are attracting and holding consumers’ attention, the study found. U.S. consumers who fin Read More

Get more traffic to your blog or website simply by using better content structure, designed to increase social buzz and organic search traffic from SEO. Read More

What’s the first step in creating an email that gets a reader to take action? Creating a compelling subject line. Forty percent of a person’s decision to read an email is based solely on the subject line. As such, it is critical your subject line grabs the reader’s attention from the minute it hits Read More

Have you heard of the I.S.E.E.E. formula? It may sound like a secret code or government department. But what I.S.E.E.E. really stands for is five categories of signs that Rick Segel classifies display signage. Today we're looking at the "S" -- Sell Signs. Read More