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It’s debatable, whether a new business needs to put its focus towards building a sustainable email list, right off the bat. You will have those agreeing, and those disagreeing, but one thing is for certain – if you’re managing an email list, better make sure it’s engaging, otherwise you’re just was Read More

Businesses spend billions per year advertising and promoting their brand. One of the most powerful ways to market a business is through word of mouth, with the explosion in social media in recent years, the power of word of mouth is almost immeasurable.
An article, advert or update from a company Read More

By Bob Herbold

In a new book on fixing the U.S. health care system, my good friend Dr. David Lawrence discusses the need for leadership and discusses the attributes of some great leaders. I was particularly struck by his comments about the very strong leadership capabilities of one of our most Read More

Is your business actively benefiting from your social media customers? Are you getting enough from your business social media marketing efforts and investments? Are you generating revenue for your business through social media marketing campaigns? Read More

Influence is a popular word and subject online, and with good reason. Being an influencer in your field of expertise is what most individuals and brands are striving for through their online marketing and social media campaigns.
Influencers can change the fortunes of brands, start the viral ball Read More

Semantic search is about as big a conceptual leap as we are ever likely to make in the digital world. Prior to that search was comprised of basic building blocks. Read More

It's confirmed! Cover photos update no longer reach as many people as you thought it would. This means that you should leave cover photos' data update out of your reports! Read More

This is an interesting article that is well worth reading. It offers a new paradigm on business problems and it opens up practical solutions that you may not have considered before. Read More

Hashtags are everywhere, but are not always used effectively. Here's a primer on what they are, what they are meant to do and how you can use them for your small business marketing. Read More

IBM has been trying to commercialize Watson since its coming out party on Jeopardy a few years ago, and this year at South by Southwest they built an application that put the technology to delicious use. Read More