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Clever uses of spreadsheets and ways spreadsheets are abused to solve process and collaboration problems.Spreadsheets are great – when you’re creating a spreadsheet. But, writes David Strom, software like Excel isn’t the right tool for a lot of tasks, and vast sins have been committed in the name o Read More

Social media is probably the most powerful media today. It can fetch great results for your business when used properly. However, these can also have negative impacts if you do not use them properly. Hence, it is important to know what not to do on social media, which can have a negative effect on Read More

Rule number one: make em’ feel something

You have to speak to a that’s already there, not try to force one on your reader. Read More

Marketers need to learn effective leadership and become better leaders to unleash a more successful marketing campaign. They have to know how to influence and transform potential customers into loyal customers to bring lasting growth and success to their business. Read More

The Internet is full of useless tips. I mean it. How many times can someone tell you to grow your presence online by interacting more on social media? Read More

Believe it or not, your office environment affects productivity! Here are 8 ways to improve your office and make it more productive. Read More

You may run into trouble with your business partners and suppliers who are developing this new and bad attitude. Watch out for it. And be careful not to fall into this trap yourself when dealing with your customers. Read More

Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. Read More

Influencer outreach — in its simplest form — is the combined effort of businesses and Influencers, usually bloggers, to produce the necessary content at a level of quality that will produce efficacious results. Read More

How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994? You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Postin Read More