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As this year quickly comes to a close it’s only natural that you’ll set your sights (and hopes) over onto a fresh start. A new calendar encourages everyone to set goals and make resolutions.

In addition to vowing to... Read More

Not all portals allow projects to surpass their goals, but those that do benefit from runaway campaigns. Projects that exceed their goals serve as good publicity, just as the portal’s portion of the funding grows with every dollar above target. Read More

You don't have to have bad credit to see the sense in creating a strong LinkedIn profile, yet so many small business owners ignore it, saying they don't have the time. In response to that, we've created a definitive guide to making a profile you can be proud of, step by step. Read More

By Simon András

If you’re a solo entrepreneur or a small business owner and you’re about to take the next step and start hiring employees, you might be thinking you know exactly how to do it. The thing is, it’s awfully hard to move from doing everything yourself, to delegating tasks to other peo Read More

By Michael Evans

So, you have made it finally. Your website is getting a good number of visitors from multiple sources and you are expecting a massive rise or at least a slight uptick in the number of conversions. But sadly speaking nothing of that sort really happens. The hard truth is that you Read More

By Kelly Gregorio

Just as your body needs rest and food for fuel, your business needs working capital to keep it up and running. Working capital is the fuel that lights your business’s fire and keeps it going day in and day out. Read More

WestJet Airlines has been receiving huge praise for a recent marketing initiative that involved surprising numerous unknowing travelers with Christmas gifts. The entire process was captured on video and relayed by a rhyming tune reminiscent of The Night Before Christmas. Read More

The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Read More

There are many strategies out there today that could be deemed successful while others are definitely worth walking away from. The fact of the matter is, some of these strategies can change over time. People change, trends get better, the world turns. However, there is one aspect of your social mar Read More

2013 was an exciting year for Event Checklist and to that we would like to extend a big thank you to all of you. There are a lot of things we should be thankful and first on our list is you. Thank you for the trust and continuous support. Read More