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Buying today is taking place more collectively and with more collaboration among existing customers, users, and new prospect buyers. Requiring new thinking. Read More

You probably know by now that I’m a huge data freak. And using tools that track your data—whether for your website, blog, or your social media channels, is important. Read More

Inbound marketing tips described here will elevate your lead generation onto another level. Use your inbound marketing wisely, create a referral program and grow your business. Read More

Bloggers and social media enthusiasts are the perfect candidates for bringing more attention to their websites and companies. Influencer marketing has been developed into an important strategy. Read More

In order to make things easier, Arrae narrowed things down for you. Here is the list of 2014 local SEO tips in an easy-to-digest infographic. These tips are curated from the top search engine resources, and feature the pieces of information that we believe will help you in your 2014 marketing endea Read More

After giving the reader a good idea of the important trends and paradigm shifts in the industry, you will need to specifically point out your major competitors This means factoring in on not just your direct competition, but the indirect competition as well. Read More

Jascha Kaykas-Wolff is a colleague, a client, and extremely gifted at developing brands and launching complex, multi-channel marketing efforts. He’s also an expert on Agile Marketing, taking minimal resources and maximizing marketing results for the companies he’s worked for.
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A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze Read More

I learned over the last couple of weeks that the Yankees-Red Sox rivalry ain't got nothing on iOS-Android-Windows Phone, and when you diss somebody's favorite phone or even just don't embrace it as completely as they do, they take it personally. As marketers you want that same kind of loyalty with Read More

It has taken a long time to develop my personalized kanban workflow system, but the pieces are coming together and I am starting to get an overview picture of the time management puzzle. I know that I should have one place for incoming stuff (ideas, notes, to-do activities, projects, etc.), but it Read More