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Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies whether they are meeting their customers' needs and expectations. By researching the answers to specific Read More

These four skills will enable bootstrap entrepreneurs to develop a digital marketing experience with a professional look and feel... Read More

Featured opt-in form is one of the most used techniques when it comes to email list building. Do you want to know what BizSugar opinion about opt-in forms?
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it's a mistake to market a lifestyle that customers don't want. Sounds obvious but it's a mistake that's often made. Here are tips to not undermine yourself.


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With apps being made for everything, small businesses everywhere get to throw up a cheer to the developers who’ve made apps for small businesses. Not only helping to keep things running smoothly, these apps provide a greater degree of mobility and ‘business on the go’ to small businesses everywhere Read More

Depending on which client is referring me, I may be a management coach, leadership coach, executive coach, or franchise coach. Not that I have a concern. What works for my client is ok with me. I thought however about the issue of self-identification and frame of reference when they use their pre Read More

The rules of search engine optimization are changing -- dramatically. Googles most recent algorithm update, Penguin 2.0, put the nail in the coffin ... Read More

Blogging is really a fun but not for a start if the truth must be revealed, but let say from observation and experience. The first six month of many blog, traffic is the greatest barrier, a blog with quality content and catchy title may not reach more than 800 - 1000 visitors per day. Read More

In the marketing spotlight this week:

* Traffic Generation Café moves to WP Engine (and soon to Genesis);
* WordPress 3.6 “Oscar” release;
* Why you shouldn’t use press releases for link building;
* A free anchor text over-optimization tool;
* Facebook’s embedded posts and sec Read More

Content marketers have to worry not only about creating great content, but how to create on-page SEO the search engines love. Here are some tips from Gini Dietrich on how to do it. Read More