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Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing. Read More

When a prospective SEO client fills out a lead form or calls in to inquire about our services the first thing that we do is take a look at their website. Obviously we want to know what we might be dealing with. The first question that we hope the website will answer is, “what do they do?” Read More

You are probably already doing online marketing with social media, but I challenge you to NOT find this post useful.

I share useful resources connected to the two mayor social media networks in this article. Pure gold! Read More

The day only has 24 hours, and when your account for the time spent sleeping and doing all the other daily rituals, that leaves about less than half of the original 24 to be spent on work and the transport to and from the office. As an employer, you need to recognize the fact that every second that Read More

The idea of turning your hobby into a business can seem a little far-fetched at first, but actually many take the plunge and become self-employed. Read More

If your site has goal is to get someone to optin to your emails, boosting your traffic conversions will get you a far bigger increase than boosting traffic.

I can tell you boosting your conversion rate from 1-5% is infinitely easier and cheaper than acquiring 40,000 targeted new visitors.

In Read More

What’s your standard for determining if a blog post is “good”? There likely isn’t a specific answer for this – it’ll depend on you, your brand, and your target audience. However, there is a good gauge by which you can measure your content: Does it deserve a “thank you”? Read More

By Crystal Wells, Product Marketing at Vendio Controlling inventory is the ongoing process of identifying and managing the constant flow of items into and out of an existing inventory. When you don’t know exactly what inventory you have available, where it is located, or where it is for sale, it’s Read More

It's time to clear up a few facts about killer headlines. It is laughable how many wannabe copywriters believe that all they need is a killer headline to entice prospects to throw money at them. Read More

Leading people is a practical concept. In fact, understanding how to lead other people in any organizational setting doesn’t depend on whether you are a natural leader. It depends on how well you understand your people, your business processes and the resources you have available. In my business an Read More