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For marketers dealing with the challenge of multiple screens and varying viewports, it’s important to understand the differences between various design approaches. Let’s look at the differences between a desktop version, responsive design version and predictive design approach – all of the same cam Read More

Wordpress is a popular blogging platform, even if you don't know to code you can use it. Here are a few easy ways to make money from wordpress plugins Read More

For many businesses, learning how to consistently generate inbound leads is the primary hurdle to jump in expanding the customer base and increasing revenue. Upon achieving that flow of inbound leads, it’s easy to fall into the trap of thinking that the lead flow will automatically or easily transl Read More

Most people have some idea as to what they want their logo to look like, but the process of transitioning from an idea to the finished product can be bumpy, especially for those without much artistic talent. Read More

If This Then That (IFTTT) is a brilliantly simple Web tool every small-business owner should use. These 10 IFTTT recipes will help you get started. Read More

Do you own your own productivity system or following one that’s defined by someone else?

This is a question Francis Wade asks in his guest post. Read More

As a brand marketer or media buyer with mom-specific products and brands in mind, you know what you have to do to reach tablet users. Now you need to convince your boss or client why they should spend marketing dollars on tablets. Read More

She’s got deals on the brain, money in her wallet, is highly connected with her network online, and is always on the go chatting with women like her about your products and services. Who is she, you may be asking? The Bargain-Hunting Mama, of course Read More

Social media is one of those things that small business owners know they need to do, but they are not quite sure how to find the time to do it. Here are the top ten tips for effective social media management:  1. Have a plan. Find out where your customers and prospects [...] Read More

Looking to give your text message marketing strategy a makeover? It may be time to add media-rich (mms) messages to your plan of action. A whopping 95% of phones can receive mms messages and 98% of all mms messages are opened and viewed. In addition to boasting those impressive open rates, they als Read More