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We’ve all been there — your Facebook campaign fell flat and you have no idea why. The truth is, the tricky nature of the beast that is Facebook has felled many a campaign, and because it offers so many free and paid marketing opportunities, it can be difficult to pinpoint what exactly went wrong. S Read More

While the importance of SEO is not under any doubt, one thing that most people have a hard time grappling with is how to ensure that it is done right. For instance, most of the time you will find that it is much easier and more effective to find a contractor to do the SEO for you. Read More

It’s important that your guest post correctly or you’re wasting a lot of your time. It’s the best way to get targeted traffic, but make sure you do it correctly. Read More

Here is Part II of which B2B marketing trends for 2013 you should build into your plans for the coming year and which should you ignore. Read More

Which B2B marketing trends for 2013 should you build into your plans for the coming year and which should you ignore? Read More

The PR Verdict: “A” (PR Perfect) to the US government for what seems like a well-orchestrated PR campaign to maximize publicity.
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The recent presidential election seems to have put small business owners into a tailspin—at least, it has if the latest Wells Fargo/Gallup Small Business Index is any indication. In November (post-election), the Index dropped to -11, down from 17 in July. Entrepreneurs have not been this pessimisti Read More

If you’re in retail, you probably find the week after Christmas and before the New Year the worst time of the year. Why? Because it’s the time that year-end inventory needs to take place. Before you get too stressed, let’s [...] Read More

Social Media and Marketing Automation: In 2012, automation vendors began rolling out software features to integrate social media and lead generation. Read More

Leadership training is the process of identifying, naming and learning the key attributes of leadership in order that those attributes are brought more in your conscious awareness and are thus practiced towards their ultimate perfection.

Improve your abilities in the following ways.

The abil Read More