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Email marketing has its pros and cons, but is it a relevant and effective marketing strategy? We still think so. Read More

Return on investment changes everything. Most business owners are looking at the response rate of their marketing, but it is return on investment that shows the success of a campaign. Read More

Want the easiest way to use the easiest content management system? I have good news and bad: Headway is one amazing WordPress theme/template/framework. Sort of. Read More

When I planned about this post, I asked some of today’s popular bloggers whom I follow and are really influential bloggers. I’m presenting their response to my questions. Read More

Small businesses are often times shocked over the boldly negative comments people can make on social media. Here is how to handle them with class and earn more business in the end. Read More

There are several things Youtube users happen to be improving recently to be more popular in the field of videos and besides from views and likes, one of the most crucial sides in Youtube video marketing is growing more subscribers. While this is the most challenging, subscribers can be increased t Read More

Thanks to Google, 2012 was the Year of the Penguin, the Year of the Panda … and the Year of Lots and Lots of Nervous SEOs and Webmasters. If you could use a recap on all that’s come out of the Googleplex over the last 12 months, our friends at Search Engine Land have put together a handy rundown. Read More

What kind of sweet ear candy will you get when you listen to Speaking Human? You get the Web’s only podcast devoted to the great wild world of marketing. Speaking Human is a frank and funny look at the latest marketing news – from viral videos and brand campaigns to social media and product launche Read More

While the holidays can be fun and magical and wonderful…it can also be a super stressful time of year. Here are 10 Holiday Survive and Thrive Tips for Biz Owners. The intention: Less hassle, more joy, more money! Read More

When a user experience professional is testing a new software product or a new website, handy apps for usability experts can make the job go faster, let him dig deeper and remember the details. Here’s a quick overview of a few that may help you. Read More