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I got asked this question recently on Snapchat.

“I have just started my Startup. I’m not sure if I’ll need to start free or just start charging right from the start.”

That’s a pretty awesome question! I’ve heard that question before as I’ve asked myself that multiple times.

Here's my take. Read More

Setting up meetings can be tedious and time-consuming. How many email threads have you endured with a dozen messages asking, “How about Tuesday at 3? No? Monday at 4?” Surely, you think, there’s a better way. And with the help of these three guidelines, there is. Read More

Want to improve your social media images?

Looking for easy-to-use tools for creating high-quality visual content?

Visual content is an absolute must for generating engagement on social media, whether it’s in the form of videos, graphics, or emojis. Read More

It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more. Read More

This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix. Read More

We know there are a number of benefits to working from home; the desk is less than a minute away, unlimited tea and coffee and flexibility in picking the office temperature without upsetting anyone else. Read More

Paralegals often think of themselves as indispensable superheroes for their firms, and for good reason. On a day-to-day basis, you’re asked to take on new challenges, requiring you to find more and more creative ways to accomplish things efficiently enough to enjoy some “me time” at the end of the Read More

If your software is struggling to get into a usable state, it’s probably because you’re overlooking testing.

Testing is important for two main reasons:

1. Tests will reveal flaws in your software
2. Tests will reveal flaws in your software development process Read More

Every entrepreneur I know feels the pressure of the thousands of things that need to get done, all seemingly at the same time. There is just not enough time! The real solution is better productivity and less procrastination, to put you back in control of your business. You need to spend more time e Read More

This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. Read More