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A productive marketing team can make the difference between a couple of sluggish articles per month (and maybe slinging a few posts over on reddit) and a fully loaded content calendar with solid strategies that actually get stuff done. Read More

It’s not easy staying on top of the content game. Not only do you have to write material which is consistently high quality (which can take a lot of time and effort), but you have to do so several times a week or more; even experienced teams can struggle to keep up with a demand that relentless. Al Read More

I’m not much of a designer. In fact, I’m awful at it. I am, however, interested in how it’s done. I read and write plenty about customer success; along the way, (somehow) I found Samuel Hulick’s site UserOnboard. Read More

Yes, business process outsourcing is something that Coca-Cola does and spends millions on and something Vodafone uses IBM for to build its customer-related IT requirements, but it’s also for anyone and everyone.
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Social Media at its core was meant for catching up with friends and family; it was a cool way to share holiday pictures. Initially, tech-savvy young ones were hooked on to social media and the older generation stayed away from it.

A lot has changed now since the evolution of social med Read More

A little under half of the marketers active on social media are unable to prove its effectiveness in numbers. Should you be worried about this?

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You can spend as much time as you like creating content, but it’s a massive waste of time if you aren’t promoting it. It’s not 1999. You can’t artificially game search engines to get huge visibility or spam newsletters to push your content out to thousands of people. You can’t even hope to get disc Read More

Among all the different types of content upgrades on the internet, checklists have been the most popular and most widely used form of upgraded content. Go to any prominent blog that offers content upgrades and you will find out that checklists are particularly prominent.

In this post, I will be Read More

If there ever was a three-word phrase that sounded dull enough to be a sedative, it’s business process management.

It’s probably the vagueness that’s so off-putting. Which process? Managed how? Who’s business? In the last chapter, I went deep into what a process is and then why processes are imp Read More

For a startup, money is always tight. Here are five shopping list items you can eliminate from your early-stage startup to keep operations running lean. Read More