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The situation with gender equality on business arena is changing step by step, and Indian female entrepreneurs are the best examples of overcoming traditional cultural challenges. Read these 11 inspiring stories of Indian businesswomen who succeed in making dreams come true. Read More

Time is money, and when you’re on a limited scale (such as being the owner of an upcoming startup) every saving second and cent helps. As such, it makes sense to look into hiring a remote worker rather than an in-office one; maybe your office is full and you can’t afford to expand the location to m Read More

If there ever was a three-word phrase that sounded dull enough to be a sedative, it’s business process management.
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In this episode of the Better than Success Podcast, host Nikki Purvy talks 5 Tricks to Leading a Successful Team.
The tips include:
Understand that the success of the team, both individually and collectively is your responsibility as a leader (learn more about leadership here)
Be intentional ab Read More

Shocking tales of workplace harassment, from a study of 2,000 UK women by international employment law firm McAllister Olivarius, echo the findings of a recent poll by the TUC.

One in three British women have been subjected to harassment or discrimination by bosses, according to the re Read More

Collaboration is the name of the game today. As more and more of our workflows move to the cloud, businesses need tools that let teams share information, communicate, and manage projects together quickly and intuitively. Read More

This episode of Business Systems Explored is a real treat for developers or anyone interested in the techy systems behind SaaS businesses. Dennis R. Mortensen — the founder of x.ai — talks about how conversational interfaces will change SaaS and how dashboards will die. Read More

As a content marketer, I sometimes struggle with creating content that I know will engage my audience. It’s a common struggle and one that more than 50% of marketers share. Read More

Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to converting them into advocates. Read More

How can brands determine the return on investment from their social media campaigns?

Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:

1. Choose your goals.
2. Determine which metrics will help you measure your success.
3. Read More