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I'm writing this from a slightly saddened perspective, revisiting my favorite SNES RPGs and realizing something: The sentiment is pretty universal. Hugon on the Quarter to Three forum writes: €œWhen I think €˜console RPG' I think pages of fairly inscrutable character info and bad navigation. You cr Read More

In this post I’m going to walk you through the steps we took to launch and promote our first ebook (…a great lead magnet, by the way).
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Research proves that creating viral content isn't purely a matter of luck—you just need to spark the right combination of emotions. Read More

Do you enter your own social media contests?

This is my favourite question to ask when I am giving a sweepstakes marketing presentation to agency account managers because the look on their faces is priceless. They are so confused. They are wondering why in the world would they enter their own co Read More

The trend of ad-free Facebook Pages continues.

Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-f Read More

Every business uses spreadsheets. For years, Microsoft Excel was the obvious choice, but as software migrates to the cloud, Google Sheets has emerged as a worthy opponent.

Some of the things both programs can be used for:

* Complex calculations
* Storing, sorting, analyzing and filtering str Read More

In this episode, we find out the processes behind the man who manages to put out 4 podcast episodes every week. Jon shares with us how his podcast grew so quickly he was forced to create systems, and how he got over what Seth Godin calls ‘the dip’ — a rapid decline in listenership. Read More

Your to-do list is an unstructured mess of action items, and you’ve only got a faint idea how to prioritize tasks.

Luckily, there are a few (almost automatic) ways to quickly get your to-do list prioritized without much effort. In fact, you can apply one of these methods within 5 minutes and kno Read More

You know the importance of having great customer support. As a young company, you take pride in this—it’s what separates you from industry giants. You’re able to give your customers the individualized attention in a fast turnaround time. You’re even able to have relationships with your customers, l Read More

As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take Read More