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There are a lot of guides out there on how to use Medium, but personally, I need to try something myself to fully understand it. Medium seemed like an obvious choice for a few reasons: A lot of bloggers warn against setting up your home base on Medium, and they’re right. Read More

Call me a nerd, but in an attempt to better communicate our processes to our team members and manage the growth of our business, I’ve decided to make the process for publishing our weekly newsletter publicly available. I believe this will force us to improve the quality of our processes (to avoid e Read More

When was the last time you felt ‘activated’ by a product? This is going to sound silly at first, and like internal language couldn’t have a meaningful effect on the way we look at approaching customer success for SaaS companies, but I’m going to argue that it can. When you say that you need to incr Read More

We’ve all been there; you have 2 weeks to work on a project which should only require about 3 days. You’ve got all the time in the world for that essay, blog post, bug fix or book design! “I’ll start on it tomorrow, then I can just do an hour a day”, you may kid yourself into believing. Read More

We’ve had a few requests lately for some pre-made processes you can assign to a virtual assistant, so I thought I’d take the day to create processes for a whole heap of tasks we regularly need help with here at Process Street. Not only will it help us further systemize our operations, but you get t Read More

How do you build an engaged email list that can grow your business?

And how do you get them to actually sign up to your email list in the first place?
Read More

Working at a startup, you can often feel like you’re lost in space — thrown into the unknown, feeling lost and confused. It’s a strange world, and something you have to quickly adjust to if you’re going to survive. The hours are longer, the workflow is intense and the expectations are like nothing Read More

In SaaS, customer experience is top priority.

Experts report that “customer experience will overtake price and product as the key brand differentiator” by 2020.

So, it’s time to take a serious look at how you engage with your customers.

Are they completely satisfied? Or are you simply meet Read More

“What metrics should I care about?” is a conversation I have with entrepreneurs daily as we discuss what metrics to highlight in their financial models. One of the keys to me in building a solid financial model is to build a model that combines operational and financial metrics, so that we focus ou Read More

So you want to create “city pages” to attract local customers in places where you don’t have an office. How can you make those pages attract customers rather than repulse them, rank well in the organic results, and not get stomped by Google’s “doorway page” update? Read More