BizSugar.com › Strategy › Know When To Quit

Whether it's knowing when to quit that market that is just not yielding the results for which you had hoped or knowing when to quit trying to compete with competitors in a frantic attempt to be second or third best, Seth Godin argues knowing when to throw in the towel and change your strategy may be the most important trait of a winner. In this interview, Seth talks about his book The Dip, the filter that separates the winners from the rest in most businesses and other endeavors and looks at the importance of getting out of a loosing situation before you spend too much time while getting none of the benefit. Perhaps surprisingly, Seth argues that one of the best ways out is to simply be yourself.