A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that:
* Med
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Cumulative Media Drive Purchase Intent
Posted by jnelson under NewsFrom http://blogs.mediapost.com 6044 days ago
Made Hot by: on October 31, 2007 3:34 pm
Boomers Don't Retire; They Become their Own Bosses
Posted by JohnH under NewsFrom http://www.marketingvox.com 6050 days ago
Made Hot by: on October 27, 2007 1:46 pm
For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business.
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Microsoft Partner Program Aimed at Small Businesses
Posted by JohnH under TechnologyFrom http://www.eweek.com 6055 days ago
Made Hot by: on October 26, 2007 2:08 pm
Microsoft is reaching out to help small businesses find IT support by introducing the Small Business Specialist Community, some 5,000 Microsoft partn
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SMBs Go Against The Political Grain
Posted by TerryJackson under NewsFrom http://www.smallbizresource.com 6050 days ago
Made Hot by: on October 25, 2007 2:02 pm
While the majority of the country seems to be behind the Democratic Party as the political campaigns gain steam, it seems that small business is pretty content with the Republican Party and believes it's the party for small business. According to a new survey from SurePayroll, which polled 450 small business owners, most small biz owners are pull
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Business Etiquette Now Accessible on Your Mobile Phone
Posted by Etiquette under TechnologyFrom http://www.carolbory.blogspot.com 6050 days ago
Made Hot by: on October 25, 2007 2:01 pm
Carol Bory launches BizQ.mobi, the first mobile etiquette site designed for mobile handsets for instant access to business etiquette information anytime.
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Most Americans Say Green Advertising is “Just A Marketing Tactic”
Posted by dobbie under NewsFrom http://blogs.mediapost.com 6056 days ago
Made Hot by: on October 23, 2007 2:04 pm
Seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it
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Compete Analytics lets you track your competition's web traffic
Posted by dobbie under NewsFrom http://www.compete.com 6056 days ago
Made Hot by: on October 19, 2007 6:46 pm
What kind of web traffic is your competition getting? Is it going up, down? How does it compare to yours? This is a great site to find out. I ran a few examples and they haven't tried to charge me, so I'm assuming the service is free, at least for now.
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VoIP's Biggest Liability
Posted by ArmadaIG under TechnologyFrom http://www.smallbizresource.com 6087 days ago
Made Hot by: on September 20, 2007 12:43 am
IDG News is reporting that Voice over Internet Protocol's biggest weakness--security--is still a major issue with the arrival of a new worm that cre
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Top 100 Small Business Audio Podcasts
Posted by Becky under ResourcesFrom http://www.smbtrendwire.com 6089 days ago
Made Hot by: travelindiaa on September 17, 2007 10:00 pm
Sometimes it can be hard to determine which of the many small business podcasts will provide what you need. So much audio, so little time. So we have
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