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It’s time to amp up and adjust our marketing strategies for the holidays!
If you want to get ahead of the marketing game and stand out from the crowd, check out these incredible unicorn tips from the top social media marketing experts.
We’ve got insights from Mari Smith, Neil Patel, Virginia Nuss Read More

Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between customers and your product. And, as awesome as your product might be, it’s the packaging that does the selling. These 5 bad packaging sins will help you avoid pitfalls. Read More

We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition. Read More

Notoriously lean, nonprofits and their executive directors have too little time and too much work. Although there are common ways to deal with this—increase the workload among the staff or manage only the most urgent—consider strategically engaging a business advisor instead. Read More

How do you generate new content that's consistently high quality? Repurposing Instagram content can help you to alleviate that burden. Read More

The average adult consumes five times more information every day than their counterpart 50 years ago! Here is why we can—and should—try unplugging from technology occasionally. Read More

First steps you take right after starting a business determines whether you will succeed or fail in the first few years. Make sure you don't neglect them. Read More

Want to learn about vendor management and how to do it? Read this post. It'll tell you everything you need to know - and it even includes free templates! Read More

As an entrepreneur, you always face demands on your time and attention. You start each day feeling like a future titan. Then two minutes into your workday, you resemble something closer to a sooty and bruised firefighter.
“This is what entrepreneurship looks like when it’s working,” you mutter. T Read More