BizSugar.com › Published News

We’re living in the era of the customer, there’s no doubt about it. Digital transformation, intense market competition, the ubiquity of (ever-changing) technologies, the proliferation of products and services, and, of course, the internet and mobile technology are all dictating the way businesses a Read More

Having a breakthrough idea or technology alone does not assure business success. “If we build it, they will come” may have worked as a movie theme for Kevin Costner, but as an investor, I tell entrepreneurs a great solution is not enough. Successful businesses require innovative people, who have bu Read More

It’s common to hear how large global brands are affected by business and technology trends like artificial intelligence, changing customer expectations, and data privacy concerns. But how do these trends affect unsung – but much more numerous – small businesses? What compels someone to take the ent Read More

If you need to fix content that is no longer accurate, it’s time for an update. If you want to take your content to the next level, it’s time for an upgrade.

Update or upgrade, it’s always a good time for a fresh coat of paint on your website content. Read More

It’s a big enough challenge to roll out of bed in the morning (or afternoon), let alone work on tasks that need doing.
Read More

Content analysis is a marketing task that’s never really complete.

You need to come back to your old content again and again to see what should be updated, which new visibility opportunities can be pursued and how to better optimize it for more conversions. Read More

What kind of impression do you think would it create if a brand catering to travelers started running a series of blogs about random topics, such as pet care or soda making? This may be an extreme example of marketing gone bad, where there’s a huge mismatch in audience targeting. However, the point Read More

This post explains the difference between niche marketing and content marketing and offers 5 niche marketing sites. Read More

With so many choices - both online and offline - consumers are in full control of the shopping economy. How can your small business succeed in this environment? Read More