ShawnHessinger commented on the following stories on BizSugar
Why a Startup Business is Like a Puppy
"On the other hand, many of these points can be used to talk yourself out of starting a business. In the end, the question is do you want to start a business or not? If you like the idea of starting a business but that's as far as it goes then some of these questions may be a good way to make your final decision. If you do want to start your own business, however, don't let any of these things get in your way. I also disagree with the idea that it takes money to start a business. Mine took time but almost no money and is now beginning to pay off...with almost zero investment!"How to Decide to Quit the Day Job to Start a Business
"Some good ideas about assessing whether you are ready for leaving full time employment for entrepreneurship. Of course, two very timely factors in today's uncertain economy are: 1. If you leave full-time work and discover entrepreneurship isn't for you, will you have a job to go back to? 2. On the other side of the equation, is any job truly safe and secure today? How great a risk are you really taking by stepping out on your own?"Internet Marketing: A Good Investment During an Economic Slowdown
"I know it's probably a bias on my part, but quite frankly I can't figure out why any business wouldn't take advantage of Internet marketing. Whether blogs or social networks like MySpace,Facebook and if your company markets business to business LinkedIn. Let's not forget promotion opportunities on YouTube. Even professional services are tiny in cost by comparison with traditional media. And, of course, much of it is free."PR Checklist for Media Relations - How to get your Story in the News
"Can't believe I'm saying this with 18 years in the newspaper business but press coverage may not be as important as it used to be...unless it's local press. Remember there are many new ways to get your message out. Don't neglect any new marketing options"Subscribe
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In the Shadow of Giants: Small Company Advantages
"Common among all these examples is that all these companies have found something the giant ISN'T doing. So, we're not talking about companies that are second best but rather companies that are exploiting a niche...and those niches can grow. Starbucks started as a few small coffee shops and there are better and even more interesting roasters in the shadow of Green Mountain today."