BizSugar.com › Advertising › 3 Google Adwords Tips From The Experts - Ebuzznet

Feedback on relevancy is arguably more valuable than increased visibility in the context of Google AdWords. Pay PPC campaigns open opportunities to collect meaningful data about user behaviour that were not readily available 10 years ago. Google AdWords is an especially valuable tool for increased visibility, more relevant site visits, and meaningful data analysis with the introduction of Enhanced AdWords PPC campaigns.