BizSugar.com › Advertising › 3 Ways to Ensure Portal Sites Don\'t Poach Your Franchise Leads

2014 saw an increase in franchise sales that originated from online ad portals and pay-per-click (PPC) marketing campaigns. If you look closer at the hard data, however, you may determine that certain portals are obtaining these leads by getting their ads placed above their client's franchise development websites for brand related search queries. Essentially, franchises could be paying portals for leads that they would have received for free organically if the portal's ad wasn't placed above their franchise recruitment site.

This article helps franchise development executives determine if they're working with a portal that's buying ad space on their franchise's branded search queries, and a few ways to help optimize their online portal experience.