4 Grammatical Mistakes That Can Enhance Your Copy

Posted by amabaie under Advertising
From http://sem-group.net 5241 days ago
Made Hot by: lyceum on July 1, 2010 4:09 pm

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them."

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Comments

Written by globalcopywrite
5240 days ago

So David, I really like this post. I do. One time I had a client ask his school-teacher mother to review my website copy. She injected it full of gobbledygook phrases like “proven track record”, “winning differences” and “innovative and unique”. She also corrected my grammar.

I wish I’d had this post to show them both.

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Written by lovedthisarticle!
5241 days ago

David.

You are. Right! This, was; a very. good "artcle/? No need{ to be

gramatically , right. :) :)

Your pal,

Heidi K.

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Written by m4bmarketing
5241 days ago

Good article David and looks like I have made all the mistakes. Glad someone has said it is okay.

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Written by yoni67
5241 days ago

David,

Great advice and I concur. Documents can be correct without actually being gramatically or structurally correct. 100% correct can be very boring; that's not to say glaring errors are good, but changing thinhs to make them more stylish can be a very good thing.

All the best,

Yoni

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